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Amazon bans most 'incentivised' reviews – Berita Daily


SAN FRANCISCO (US): Amazon on Monday banned reviews of items received free or at generous discounts, unless authors are actually deemed trustworthy with the online retail giant.

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The online retail giant previously allowed “incentivised” reviews of items, provided posts managed to get clear that authors could be biased by devoid of to pay or by having favorable deals.

Amazon has always banned reviews which are covered, excepting compensation being released in the sort of getting something free or discounted, in line with an on-line post by vice chairman of customer experience Chee Chew.

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“These so-called ‘incentivised reviews’ constitute only one tiny fraction on the ten million reviews on Amazon, then when done carefully, they usually are helpful customers by a foundation of reviews for brand new or less well-known products,” Chew said.

Amazon community guidelines were updated on Monday to ban reviews of free or discounted products unless authors are part of an Amazon Vine program that “identifies and invites trusted and helpful reviewers on Amazon to create opinions about new and pre-release products.”

Chew declared Amazon doesn’t make an attempt to influence the information of Vine reviews, nor should it even require they be developed in exchange for any author getting a product.

The exception to the rule will likely be books.

“We are going to still enable the age-old practice of providing advance review copies of books,” Chew said.

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